EAST PATCHOGUE

Lidl set to open Patchogue store on August 5

Glenn Rohrbacker
Posted 7/23/20

Lidl US, which is based in Arlington, VA, the grocery chain that is renovating several Long Island stores, is set to open its East Patchogue location after construction began in January.

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EAST PATCHOGUE

Lidl set to open Patchogue store on August 5

Posted

Lidl US, which is based in Arlington, VA, the grocery chain that is renovating several Long Island stores, is set to open its East Patchogue location after construction began in January.

The remodeled store will host a ribbon-cutting ceremony on Aug. 5 at 7:40 a.m., followed by a day of prizes for first customers. After Best Market closed, all team members who worked there were offered job opportunities at Lidl. The compensation package includes a start- ing wage of $15 an hour and medical benefits for all team members, regard- less of the number of hours they work per week.

“I am excited to welcome Lidl to East Patchogue,” said Suffolk County Legislature presiding officer Rob Calarco. “They have shown themselves to be a company that cares for their community by offering affordable and competitive prices for their products. I wish them great success as they provide excellent service to our residents.”

For the weekends prior to the grand opening, Lidl will host a farmer’s market pop-up in the store parking lot to allow customers a chance to check out Lidl’s products. Also during the event, Lidl will donate 50 cents to the John Theis- sen Children’s Foundation for every new myLidl member who signs up and sets Patchogue as their home store. There will also be a selfie social media compe- tition outside of the store for a chance to win Lidl gift cards and a Lidl Scavenger Hunt.

“Focus East Patchogue welcomes Lidl and appreciates the investment they are making to create a new store and to establish themselves as a quality food source for our community,” said John Quatrale, of Focus East Patchogue. “In addition, we were glad to review a study that showed that Lidl has had the overall effect of reducing food prices on Long Island, which is critical to the day-to-day needs of our community. We recognize the critical need for business to exist and thrive as a means of revitalizing East Patchogue and look forward to their success as a member of the community.”

A recent study published by the University of North Carolina found that Lidl’s entry into the Long Island market prompted other local grocery stores to cut prices by up to 15 percent. Katrijn Gielens, professor of marketing at the University of North Carolina Kenan-Flagler Business School, performed the independent study, and it was commissioned by Lidl.

“Given that U.S. households are facing the fastest-rising rise in food prices in a generation and a looming recession, understanding how supermarket competition can keep grocery prices at bay is more important than ever,” Gielens said in a release announcing the study findings. “Lidl’s competitive price-cutting effect is continuing to pressure other retailers to drop their prices. The data shows the effect is greater than Walmart’s entry in a new market reported by previous academic studies.”

The highest difference was competition with Trader Joe’s, where Lidl’s prices were found to be 45 percent lower. Lidl set prices 39.6 percent lower than King Kullen and 33.8 percent lower than Stop & Shop. At Target and BJ’s, price differences were 18.5 percent and 10 percent, respectively. Costco, Aldi and Walmart, all competed evenly with Lidl.

But Aldi and Walmart saw the largest price cut after Lidl’s entry, at 15 and 9 percent, respectively. The study outlines the price-cutting effect of Lidl compared to Walmart’s entry in a new market, which typically sees local prices drop by 1 to 2 percent.

“I’d like to be the first to welcome Lidl to East Patchogue,” said New York State assemblyman Joe DeStefano. “Having additional grocery options in our community will better serve residents and help keep prices down.”

Correction: An earlier version of this story referred to the international Lidl company. 

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